Local Radio Station in Ipswich & Suffolk – GenX Radio

GenX Radio is Suffolk’s only commercial local radio station, proudly based in Ipswich and broadcasting across the county on DAB+, smart speakers and online. Available on Alexa, Google and Apple devices, GenX Radio brings listeners a true local connection with feel-good music, local news, travel updates and what’s on information from across Suffolk.

In a world where so much radio has become national, remote and generic, GenX Radio is proudly different. We are local radio for Suffolk, made in Suffolk, by people who know and love the county. Our presenters understand the places, communities and stories that matter here because they are part of them. That gives GenX Radio a warmth, personality and authenticity that simply cannot be replicated by stations broadcasting from far beyond the area they claim to serve.

From our base in Ipswich, we serve listeners right across Suffolk with a station built around great music, local information and a genuinely uplifting feel. Whether you are starting the day, heading to work, driving across the county, spending time at home or listening in the office, GenX Radio is there to keep you company with a soundtrack you know and love, alongside the latest local updates that help you stay informed and connected.

Our music policy is simple: play the songs people love, remember & cherish and create a mood that lifts the day. GenX Radio is a personality-led, feel-good radio station, which means the music is only part of the experience. We believe radio should be friendly, engaging and alive with real character. Our presenters are not faceless voices reading links written hundreds of miles away. They are local broadcasters with real personality, real passion and a real understanding of Suffolk life.

That local focus runs through everything we do. GenX Radio keeps listeners up to date with local news, travel and what’s on across Suffolk, helping people stay in touch with their communities and the events shaping life in the county. From Ipswich to Felixstowe, Bury St Edmunds to Lowestoft, Woodbridge to Sudbury, we aim to reflect the full character of Suffolk and celebrate the people, places and stories that make it special.

We are proud to champion local communities, local voices and local businesses. GenX Radio is more than just a place to hear great music — it is a platform for Suffolk. We support local events, highlight community activity and provide an effective, trusted way for organisations and advertisers to reach an engaged local audience. For listeners, that means radio that feels relevant and close to home. For businesses and community groups, it means access to a station with real local credibility and a strong connection to the people of Suffolk.

Listening to GenX Radio is easy, wherever you are. You can tune in on DAB+ across Suffolk, listen online, or simply ask Alexa, Google or Apple devices to play GenX Radio. That means your local radio station is always within reach, whether you are in the car, in the kitchen, at your desk or on the move. However you listen, the experience remains the same: warm, upbeat, local and unmistakably Suffolk.

At the heart of GenX Radio is a belief that local radio still matters. People still want trusted local voices, local news, local travel and local information delivered in a way that feels personal and relevant. They want companionship, familiarity and a station that reflects the county they live in. That is exactly what GenX Radio provides — a modern local radio station with traditional local values, built around community, connection and feel-good entertainment.

GenX Radio is proud to be part of everyday life in Suffolk. We are here to entertain, inform and connect the county with music you love and voices you recognise. For listeners looking for a Suffolk radio station with real local personality, real local presence and a genuine feel-good sound, GenX Radio is the station to listen to.