Last updated: 15 July 2026

Gen X Radio is operated by 44.1 Creative Ltd.

We respect your privacy and are committed to protecting your personal information. This privacy policy explains what information we collect, how we use it, who we may share it with, how long we keep it and the rights available to you.

This policy applies when you:

• visit the Gen X Radio website;
• use the Gen X Radio mobile app or online services;
• contact us by email, telephone, web form or social media;
• send us a message through Facebook Messenger or Instagram Direct;
• enter a competition, complete a survey or attend one of our events;
• advertise with us, purchase something from us or otherwise conduct business with us.

1. Who we are

The data controller responsible for your personal information is:

44.1 Creative Ltd, trading as Gen X Radio
124 Rushmere Road
Ipswich
Suffolk
IP4 4JX
United Kingdom

Email: privacy@genxradio.co.uk

General enquiries: info@genxradio.co.uk

2. Information we may collect

The information we collect depends on how you interact with Gen X Radio.

Information you provide directly

This may include:

• your name;
• email address;
• telephone number;
• postal address;
• social-media username or profile identifier;
• messages, comments, voice notes, photographs, videos and other attachments;
• competition entries and survey responses;
• information supplied when contacting the station;
• advertising, client or supplier information;
• payment and transaction information where applicable;
• any other information you voluntarily provide.

Please avoid sending sensitive personal information unless it is genuinely necessary.

Facebook and Instagram messages

When you contact Gen X Radio through Facebook Messenger or Instagram Direct, Meta may provide us with information relating to your message.

This may include:

• your Facebook or Instagram account identifier;
• your display name or username;
• your profile image, where made available;
• the content of your message;
• photographs, audio, video or other attachments;
• message identifiers;
• the date and time the message was sent;
• conversation and reply information;
• delivery or message-status information where available.

Messages may be received through Meta’s services and stored within Gen X Radio’s internal messaging systems so authorised staff can read, manage and respond to them.

We use this information only for legitimate purposes connected with operating the station, including:

• responding to your enquiry or message;
• managing listener communications;
• considering messages for broadcast;
• administering competitions or promotions;
• dealing with complaints, requests or feedback;
• maintaining an appropriate record of correspondence;
• protecting the security and proper operation of our services;
• complying with legal or regulatory obligations.

Sending us a message does not automatically mean it will be broadcast. We will normally seek permission before broadcasting private correspondence, voice recordings or other identifiable content, unless it is clear from the context that it was submitted for broadcast.

We do not sell information received through Facebook or Instagram.

Facebook and Instagram are operated by Meta Platforms. Your use of those services is also governed by Meta’s own privacy policies and account settings.

Information collected automatically

When you visit our website or use our digital services, certain technical information may be collected automatically, including:

• Internet Protocol address;
• browser type and version;
• device type;
• operating system;
• referring website;
• pages visited;
• dates and times of access;
• approximate location derived from your IP address;
• website usage, diagnostic and performance information;
• cookie and similar technology identifiers.

This information is used to operate, secure, maintain and understand the performance of our services.

Mobile app information

When you use the Gen X Radio app, we may process information needed to operate the app, including:

• device and app information;
• diagnostic and performance information;
• listening and usage information;
• push-notification preferences.

You can disable push notifications through your device settings.

3. How we use your information

We may use your personal information to:

• provide and operate our website, app and radio services;
• respond to enquiries, messages and requests;
• communicate with listeners, clients, advertisers and suppliers;
• administer competitions, promotions, surveys and events;
• process purchases, donations or advertising arrangements;
• manage user or client accounts;
• provide customer support;
• send service-related and administrative information;
• send marketing communications where permitted;
• improve our programming, website, app and services;
• monitor audience engagement and service performance;
• prevent misuse, fraud and security incidents;
• investigate complaints;
• establish, exercise or defend legal rights;
• comply with legal, regulatory and Ofcom-related obligations;
• protect the safety and rights of Gen X Radio, our staff, listeners and others.

4. Our lawful bases for processing

Under UK data-protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent

Where you have freely given permission for a particular use, such as receiving certain marketing communications or submitting material for broadcast.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legitimate interests

Where processing is reasonably necessary for the legitimate operation of Gen X Radio, provided those interests are not overridden by your rights.

Examples include:

• responding to listener messages;
• maintaining business correspondence;
• improving our services;
• protecting our systems;
• administering the station;
• promoting Gen X Radio;
• preventing fraud or misuse.

Contract

Where processing is necessary to enter into or perform a contract with you, such as an advertising, supplier or purchase arrangement.

Legal obligation

Where processing is required to comply with UK law, regulation, taxation, accounting, broadcasting or law-enforcement requirements.

Vital interests

In exceptional circumstances, we may process or disclose information where necessary to protect someone’s life or physical safety.

5. Marketing communications

We may send you marketing communications where:

• you have consented to receive them;
• you have previously purchased or enquired about similar services and applicable law permits us to contact you; or
• another lawful basis applies.

You can unsubscribe at any time by:

• using the unsubscribe link in an email;
• changing your account preferences where available; or
• contacting privacy@genxradio.co.uk.

We may still send non-marketing messages necessary to administer an account, transaction, enquiry or service.

6. Sharing your information

We do not sell your personal information.

We may share information where reasonably necessary with:

• website, app and server-hosting providers;
• email and communications providers;
• Meta Platforms, where Facebook or Instagram services are used;
• Google and other analytics or technology providers;
• payment processors;
• professional advisers, including accountants, insurers and legal advisers;
• suppliers and contractors working on our behalf;
• regulators, courts, law-enforcement bodies or public authorities where legally required;
• a purchaser or successor in connection with a restructuring, merger or sale of the business.

Service providers acting on our behalf are expected to process information only for authorised purposes and to apply appropriate safeguards.

Some third-party features, including embedded videos, social-media tools and analytics services, may collect information directly from your browser or device. Their processing is governed by their own privacy policies.

7. International transfers

Some of our service providers, including Meta and Google, may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal safeguards are used. These may include adequacy regulations, approved contractual protections or another legally recognised transfer mechanism.

8. Cookies and similar technologies

Our website may use cookies, pixels, local storage and similar technologies.

These may be used to:

• make the website function correctly;
• remember preferences;
• understand website usage;
• measure performance;
• support embedded content;
• provide relevant advertising where applicable.

Where required, non-essential cookies will be used only after you have made a choice through our cookie-management system.

You can change your cookie preferences using the controls available on our website or through your browser settings.

Further details are available in our Cookie Policy.

9. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, operational, regulatory and security requirements.

The appropriate retention period depends on:

• the nature of the information;
• why it was collected;
• whether there is an ongoing relationship or enquiry;
• legal and regulatory obligations;
• the potential need to establish or defend legal claims;
• security and fraud-prevention requirements.

Listener and social-media messages may be retained while they remain relevant to the conversation, station administration, complaints handling or legitimate record-keeping.

Where information is no longer required, it will be deleted, anonymised or securely archived. Information in backups may remain temporarily until the relevant backup is overwritten or securely deleted.

10. Security

We use reasonable technical and organisational measures designed to protect personal information from:

• unauthorised access;
• accidental loss;
• misuse;
• alteration;
• disclosure;
• destruction.

Access to private messages and internal records is limited to authorised personnel who require access for legitimate Gen X Radio purposes.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should take care when sending confidential or sensitive information electronically.

11. Children’s information

Gen X Radio does not knowingly collect personal information from children where doing so would be unlawful.

Children and young people may interact with the station, enter suitable competitions or attend events where permitted. Where required, we may request the consent or involvement of a parent or guardian.

If you believe that a child has supplied personal information inappropriately, contact privacy@genxradio.co.uk so we can investigate and take appropriate action.

12. Your data-protection rights

Under UK data-protection law, you may have the right to:

• request confirmation that we process your personal information;
• request a copy of your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• request restriction of processing;
• object to processing based on legitimate interests;
• withdraw consent;
• request transfer of certain information in a portable format;
• object to direct marketing;
• complain to the Information Commissioner’s Office.

These rights are not absolute. In some circumstances, we may lawfully retain or continue processing information.

We may need to verify your identity before responding to a request.

13. Facebook and Instagram data-deletion requests

You may ask us to review, correct or delete information received through Facebook Messenger or Instagram Direct.

Email:

privacy@genxradio.co.uk

Please include:

• your name;
• the Facebook or Instagram username concerned;
• enough information for us to identify the relevant conversation;
• a description of the action you would like us to take.

For security reasons, we may ask you to confirm ownership of the relevant account.

Deleting information held by Gen X Radio does not necessarily delete information retained independently by Facebook, Instagram or Meta. Requests concerning information held directly by Meta must be submitted using Meta’s own privacy and account controls.

14. Complaints

Please contact us first if you have concerns about how we use your information:

privacy@genxradio.co.uk

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office

15. Links to other websites

Our website and services may contain links to third-party websites, platforms or applications.

We are not responsible for the privacy practices, content or security of third-party services. You should review their privacy policies before supplying personal information.

16. Changes to this policy

We may update this privacy policy periodically to reflect changes in:

• our services;
• technology;
• legal or regulatory requirements;
• the way we process information.

The latest version will be published on this page with an updated revision date.

17. Contact us

Questions, privacy requests and data-deletion requests should be sent to:

Data Protection Enquiries
44.1 Creative Ltd
Trading as Gen X Radio
124 Rushmere Road
Ipswich
Suffolk
IP4 4JX
United Kingdom

Email: privacy@genxradio.co.uk

General enquiries: info@genxradio.co.uk